WHAT WAS ASKED?
Develop a social approach that reconnected one of Britain’s most established sporting brands with modern football culture, without relying on nostalgia or novelty.
WHAT WE DID?
We led social strategy, creative direction and delivery end to end for a brand we’ ve loved for a long time, working across a network of collaborators including Subbuteo, The Soccer Tournament, The FA, the National League, Football Manager and PlayerData. Content was designed to sit naturally within contemporary football culture, with talent used selectively.
OUTCOME?
A clear shift in how Mitre shows up culturally, repositioning an iconic British football heritage brand as relevant, credible and current within the modern game.
